International Cross-Border E-commerce Trade Expo (ICBE) 2026

Date: Thu, Jul 9, 2026 – Sat, Jul 11, 2026

# Trade and E-commerce

International Cross-Border E-commerce Trade Expo (ICBE) will take place from July 9 to 11, 2026 at Hangzhou Grand Convention and Exhibition Center. The expo brings together the entire cross-border e-commerce value chain, featuring over 2,000 exhibitors and attracting 100,000+ visitors. The event covers four themed exhibition zones: import/export brands and manufacturers, cross-border e-commerce platforms, cross-border service providers, and pilot zones/government parks. The expo showcases a wide range of products across consumer goods, electronics, fashion, home appliances, beauty and personal care, food, pet supplies, automotive parts, lighting, gardening, and more. It also highlights B2B/B2C platforms, logistics, warehousing, payment solutions, marketing services, and digital infrastructure. With top platforms such as Amazon, eBay, Alibaba, Lazada, Shopee, and Walmart in attendance, ICBE serves as a key hub for global trade transformation, platform collaboration, and digital commerce innovation. It offers unmatched opportunities for networking, sourcing, and business expansion across global markets.

Range of Exhibition

Export & Import Brands and Manufacturers: Daily consumer goods, outdoor products, creative gifts, beauty and personal care, household appliances, apparel and fashion, bags and packaging, jewelry, pet supplies, food and beverages, maternal and baby products, automotive parts, 3C electronics, hardware, gardening supplies, and lighting equipment.
Cross-Border E-commerce Platforms: B2B, B2C, and C2C platforms for import/export trade, international and domestic e-commerce platforms, retail marketplaces, and trade portals.
Cross-Border Service Providers: Cross-border logistics and warehousing, customs services, overseas fulfillment, payment and finance solutions, supply chain services, software, training, and intellectual property services.
Pilot Zones and Government Pavilion: Cross-border e-commerce demonstration cities, industry parks, innovation bases, community commerce initiatives, rural e-commerce, and digital trade development zones.

Target Audience

Cross-border sellers, manufacturers, brand owners, e-commerce platform operators, logistics providers, digital marketers, sourcing agents, fintech professionals, trade buyers, and supply chain managers

Event Link

Official Website

Exhibitors

2000+

Audience

100000+

Access

Free Access

Event Type

International Exhibtion

Language

Chinese, English

Avenue

Hangzhou Grand Convention and Exhibition Center

Address

210 meters west from the intersection of Meishi Line and Yannan Line in Xiaoshan District, Hangzhou City, Zhejiang, China 杭州市萧山区美狮线与岩南线交叉路口往西210米

Subway

Line 1: Hangzhou Convention and Exhibition Center Station

Bus

Route 121, Route 235, Route 371, Route 374, Route 375, Route 379, Route 50, Route 71, Route 76 section, Route 80, Route M390, Airport Route 9, Route K359, Route 325, Route 398, Route 64, Route M221, Route M223, Route M224, Route M441, Maritime Pastoral Tourism Line 2, Route E25, Route M459, Route 373, Route 3, Route B709, Seaside Sightseeing Line Sightseeing Line 4, Metro Longhua Line, Metro Luobao Line, Route 33, Route 34, Route 60, Route 62, Route K113, Route M347, Route 229, Route 337, Route 353, Route 382, Route J1, Route K538 Shajing Line, Route K538 Songgang Line, Route 369, Route 338, etc.