Shanghai International Franchise Expo 2025

Exhibition Introduction

The Shanghai International Franchise Expo will be held from November 12 to 14, 2025 at the Shanghai New International Expo Center. As one of China’s most influential franchise exhibitions since its launch in 2005, the event is jointly organized by the Shanghai Chain Enterprise Association, Sinoexpo Informa Markets, and Expoon Exhibition. Covering a vast 120,000 sqm and featuring 1,000 exhibitors, the expo expects to welcome 30,000 professional attendees. The event showcases franchising opportunities across dining, retail, education, health, fitness, beauty, real estate, technology, and business services. It serves as a comprehensive business development platform for brand expansion, investment matchmaking, and franchising cooperation in China’s fast-growing consumer market.

Range of Exhibition

• Dining and Food: Chinese and Western restaurants, bakeries, hotels, coffee shops, snack bars, tea houses, fast food, casual dining, bars, and F&B franchise platforms.
• Education and Training: Early childhood education, adult learning programs, tutoring services, educational software, gamified learning, and cultural innovation projects.
• Franchise Services: Laundry services, retail chains, supermarkets, automotive care, property management, photography studios, home services, and travel agencies.
• Brand Franchising: Home furnishings, fashion and accessories, baby products, wellness items, jewelry, kitchenware, gifts, and specialized lifestyle stores.
• Beauty and Fitness: Beauty salons, fitness centers, cosmetic brands, wellness spas, and postpartum recovery services.
• Medical and Health: Medical equipment, supplements, adult wellness products, and healthcare services.
• Technology Innovations: Green tech, patented solutions, smart energy products, and innovative consumer goods.
• Business Development: Commercial real estate, franchise property leasing, investment zones, financial services, and business consultation.

Target Audience