Hangzhou Global New E-Commerce Expo 2026

18th Hangzhou Global New E-Commerce Expo will be held from March 8–10, 2026 at Hangzhou International Expo Center, featuring food & beverages, apparel, health products, home goods, live-streaming equipment, digital solutions, and global e-commerce platforms. With 2,000+ exhibitors, 100,000+ attendees, and 50,000 sqm of exhibition space, the event bridges suppliers and online platforms. Organized by Hangzhou Zheyan Exhibition Co., Ltd., it supports e-commerce innovation, drives digital transformation, and opens rural industries to national markets. Buyers are encouraged to source and place orders onsite to strengthen full-chain collaboration.

Range of Exhibition

• Food & Beverage:
  Snacks, nutritional foods, beverages, pre-cooked meals, condiments, meat products, seafood, frozen items, grains and oils.
• Health & Wellness:
  Supplements, functional foods, meal replacements, personal protection products, disinfectants.
• Fashion & Accessories:
  Men’s, women’s, and children’s apparel, knitwear, underwear, shoes, bags, jewelry, watches, hats, eyewear.
• Home & Consumer Goods:
  Daily necessities, homeware, kitchenware, baby products, beauty and skincare, small appliances, digital gadgets, pet products, hygiene and cleaning products.
• Stationery & Cultural Products:
  Office supplies, art materials, creative items.
• E-Commerce Platforms & Services:
  Live-streaming platforms, private domain commerce, cross-border e-commerce, community group buying, influencer bases, OEM/ODM, SaaS tools, logistics, packaging, AI, MCNs, short video tools, and internet service providers.
• Live Streaming Equipment:
  Cameras, lighting, microphones, mobile devices, sound cards, integrated studios, production software, streaming solutions.
• Specialty & International Products:
  Imported goods, heritage brands, local specialty products, international pavilions, government and association delegations.

Target Audience

Online retailers, digital marketers, content creators, influencers, sourcing agents, wholesalers, cross-border traders, tech startups, supply chain managers, product brand owners.