WePlay Culture Expo 2025

WePlay Culture Expo will be held from November 22 to 23, 2025 at Shanghai World Expo Exhibition & Convention Center, Hall H3. Exhibits include indie and mainstream video games, digital art showcases, interactive entertainment, pop culture collectibles, and immersive experiences. The event hosts 250+ exhibitors, expects 15,000+ visitors, and spans 10,000 sqm. Organized by Shanghai TUMU Cultural Communication Co., Ltd., the expo connects developers and players through in-person interactions, live demos, and global online content collaborations, enhancing brand exposure and community engagement across B2B and B2C sectors.

Range of Exhibition

• Indie & Mainstream Games:
  PC games, console games, mobile games, game demos, upcoming indie titles
• Interactive & Immersive Content:
  AR/VR experiences, interactive installations, game-inspired physical games, immersive digital culture exhibits
• Pop Culture & Creative Products:
  Game merchandise, character figurines, art prints, comics, animation IPs, collectible products
• Developer & Industry Resources:
  Game development tools, publishing platforms, marketing solutions, media and streaming support, community-building services

Target Audience

Game developers, indie game studios, digital artists, pop culture enthusiasts, game publishers, media and influencers, content creators, esports professionals, interactive entertainment brands, animation and comic fans