WePlay Culture Expo 2026

Date: Sat, Nov 21, 2026 – Sun, Nov 22, 2026

WePlay Culture Expo will be held from November 21 to 22, 2026 at Shanghai World Expo Exhibition & Convention Center, Hall H3. Exhibits include indie and mainstream video games, digital art showcases, interactive entertainment, pop culture collectibles, and immersive experiences. The event hosts 250+ exhibitors, expects 15,000+ visitors, and spans 10,000 sqm. Organized by Shanghai TUMU Cultural Communication Co., Ltd., the expo connects developers and players through in-person interactions, live demos, and global online content collaborations, enhancing brand exposure and community engagement across B2B and B2C sectors.

Range of Exhibition

Indie & Mainstream Games:
PC games, console games, mobile games, game demos, upcoming indie titles
Interactive & Immersive Content:
AR/VR experiences, interactive installations, game-inspired physical games, immersive digital culture exhibits
Pop Culture & Creative Products:
Game merchandise, character figurines, art prints, comics, animation IPs, collectible products
Developer & Industry Resources:
Game development tools, publishing platforms, marketing solutions, media and streaming support, community-building services

Target Audience

Game developers, indie game studios, digital artists, pop culture enthusiasts, game publishers, media and influencers, content creators, esports professionals, interactive entertainment brands, animation and comic fans

Area

10000 sqm

Exhibitors

250+

Audience

15000+

Access

Paid Ticket

Event Type

International Exhibtion

Event Link

Official Website

Language

Chinese, English

Avenue

Shanghai World Expo Exhibition and Convention Center

Address

No. 1099 Guozhan Road, Pudong New Area, Shanghai, China 中国上海市浦东新区国展路1099号

Subway

Metro Line 8 goes directly to China Art Museum Station; Metro Line 7/8 goes directly to Yaohua Road Station; Metro Line 13 goes directly to Expo Avenue Station.

Bus

Many bus lines pass by the Expo Exhibition Hall, with stops nearby: China Pavilion Shuttle Bus Line 3, China Pavilion Shuttle Bus Line 1, China Pavilion Shuttle Bus Line 4, 83 177, etc.