Shenzhen International Licensing and Derivatives Expo 2026

Exhibition Introduction

Shenzhen International Licensing and Derivatives Expo will be held from April 7 to 9, 2026 at Shenzhen World Exhibition & Convention Center. As a leading professional licensing trade show spun off from the Toy & Hobby China fair, this expo covers licensed products, IP licensing, and brand collaborations. Organized by industry experts, it spans 130,000 sqm with over 1,453 exhibitors and welcomes more than 72,000 attendees. It provides a cross-industry platform that connects IP owners with consumer goods, retail, and entertainment sectors to drive commercial licensing and derivative product innovation across China and beyond.

Range of Exhibition

• Licensed Derivatives:
  Toys, apparel, stationery, gifts, home décor, food, and other consumer goods with licensed branding.
• IP & Brand Licensing:
  Animation, film, art, cultural, celebrity, and corporate brands offered for licensing partnerships.
• Creative & Sports Licensing:
  Cultural IP, museums, sports leagues, and event-based licenses for product integration and co-branding.

Target Audience

Brand licensors, licensees, retailers, manufacturers, content creators, entertainment industry professionals, marketing professionals, toy and baby product distributors, IP management firms, cross-industry collaborators.