China Digital Interactive Entertainment Expo and Conference (ChinaJoy)

23rd China Digital Interactive Entertainment Expo and Conference (ChinaJoy), held July 31 – August 3, 2026 at the Shanghai New International Expo Center, showcases cutting-edge digital entertainment and gaming innovations. With a focus on AI-powered experiences under the theme “Explore with AI,” the event brings together game developers, publishers, e-sports professionals, and content creators to explore mobile, PC, console, VR/AR, and cloud-based games, alongside animation, 2D media, and interactive digital platforms. Attendees gain insights into emerging technologies, discover new IPs, and engage in networking and collaboration opportunities that shape the future of digital entertainment.

Range of Exhibition

• B2C (Consumer-Focused) Exhibits:
  Games (mobile, PC, console, indie, VR/AR, 5G cloud games), anime series and merchandise, 2D content, e-sports equipment and accessories, smart entertainment hardware and software, short video platforms, internet film and music services, audio publications, web literature, live streaming solutions, social platforms, and apps.
• B2B (Business-Focused) Exhibits:
  Game publishing, distribution, and development tools, IP copyright and trading, game operations and agency services, independent games, software and hardware production, technology promotion, market and operational promotion, advertising services, merchandise and derivative products, telecom operations, cloud services, internet content platforms, MCN networks, investment and financing, and education and training for gaming professionals.

Target Audience