China Musical Instruments Expo 2026
Date: Wed, Oct 28, 2026 – Sat, Oct 31, 2026
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China Musical Instruments Expo (Music China), running October 28–31, 2026, at the Shanghai New International Expo Centre (SNIEC), covers the full spectrum of musical instruments, professional audio equipment, music technology, music education, and related services. Founded in 2002 and now a UFI-approved international trade show, the event has grown across more than two decades into one of the world’s largest musical instrument fairs. The 2025 edition recorded 1,693 exhibitors from 28 countries and regions, 114,283 unique visitors from 121 countries, and 144,055 total visits, across 140,000 m² spanning 12 indoor halls and one outdoor hall. The exhibition covers the complete music industry chain from instrument manufacturing and distribution to music education and digital applications. Concurrent programming includes global new product launches, the Music X Future Zone (music technology and innovation), the Music China Classroom (music education sessions), industry and dealer forums, the IMX International Music Forum, the NAMM CMIA Industry Forum and NAMM University courses, an international electronic music competition, MIDI technical exchange sessions, a music audio-visual technology exhibition, and the Traditional Musical Instruments Cultural Festival. The event has received multiple recognitions, including designation as a Shanghai Brand Exhibition (2008, 2013, 2023), the Gold Finger Award for Most Innovative Exhibition (2013) and Most Brand-Powerful Exhibition (2018), and selection for the 2020 World’s Top 100 Trade Shows. Organized by the China Musical Instruments Association, Shanghai INTEX Exhibition Co., Ltd., and Messe Frankfurt (Shanghai) Co., Ltd., Music China serves as the primary international trade and procurement platform in the Asia-Pacific region connecting the global music industry with Chinese manufacturers and buyers.
Range of Exhibition
- Pianos & Keyboard Instruments: Grand pianos, upright pianos, digital pianos, electronic keyboards, synthesizers, organs, MIDI controllers, and accordion-style keyboard instruments.
- Electric & Electronic Instruments: Electric guitars, electric basses, electronic drum kits, digital workstations, effect pedals and processors, amplifiers, DJ equipment, and electronic wind instruments.
- Percussion Instruments: Acoustic drum kits, hand percussion, marching percussion, orchestral timpani and concert percussion, cymbals, xylophones, marimbas, and vibraphones.
- Brass Instruments: Trumpets, trombones, French horns, tubas, flugelhorns, cornets, and marching brass instruments.
- Woodwind Instruments: Flutes, clarinets, saxophones, oboes, bassoons, recorders, and ethnic woodwind instruments.
- String Instruments: Violins, violas, cellos, double basses, acoustic and classical guitars, folk guitars, banjos, ukuleles, harps, and bowed string accessories including strings and bows.
- Traditional & Ethnic Instruments: Chinese traditional instruments (erhu, pipa, guzheng, dizi, guqin, suona, and others), world music instruments, and intangible heritage musical instruments.
- Accordions & Harmonicas: Chromatic and diatonic accordions, button accordions, concert harmonicas, tremolo harmonicas, and harmonica accessories.
- Instrument Accessories & Manufacturing Equipment: Strings, reeds, mouthpieces, cases and bags, tuners and metronomes, stands, instrument care products, manufacturing machinery, and raw materials for instrument production.
- Sheet Music, Books & Educational Publications: Printed and digital sheet music, music theory books, instructional materials, music magazines, and professional publications.
- Music Technology, Audio & Pro-AV: Music production software (DAWs), music hardware (audio interfaces, MIDI devices), professional audio systems, speaker and PA systems, amplification and sound reinforcement equipment, audio-visual technology, music streaming and apps, and live sound equipment.
- Music Education & Services: Music training institutions, conservatories, music schools, online music education platforms, music therapy, music tourism and cultural services, music industry associations, and professional media.
Target Audience
Musical instrument manufacturers and distributors, music retailers and piano dealers, professional musicians and performing artists, music educators and training institution operators, music school and conservatory representatives, audio-visual technology and pro-audio professionals, music software and hardware developers, musical instrument collectors and hobbyists, international wholesale buyers and procurement professionals, and industry associations, media, and music culture organizations.
Featured Exhibitors List
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