CLE China Licensing Expo 2025

CLE China Licensing Expo, held from October 15–17, 2025 at the Shanghai New International Expo Centre, brings together over 550 exhibitors and 65,000 sqm show floor. Organized by the China Toy & Juvenile Products Association Licensing Industry Branch, the expo showcases full-category IPs from global leaders including Disney, Pokémon, Barbie, Hello Kitty, and more. Featured zones include art & museum licensing, trendy toys, games, sports, and cross-industry collaborations. The event connects IP owners, licensees, retailers, and manufacturers for branding, product development, and commercial partnerships, promoting innovation and quality consumption in China’s IP economy.

Range of Exhibition

• Art & Museum Licensing:
  Cultural and museum IPs, licensed art merchandise, digitized museum collections, heritage-based products, art collaborations, museum partnerships, and creative cultural products.
• Emerging IP & Trendy Toys:
  Original and youth-oriented IPs, designer toys, blind boxes, figurines, virtual idols, cartoon characters, and fashion collaborations.
• Games & Sports Licensing:
  Game IPs (console, online, mobile), e-sports collaborations, sports brand licensing, entertainment tie-ins, and game-themed merchandise.
• IPX Original Creation Zone:
  Independent and original IPs across animation, illustration, gaming, and fashion design; IP incubation, promotion, and creator collaborations.
• IPX Cross-Industry Collaboration Zone:
  Cross-sector IP partnerships in dining, tourism, art, technology, and lifestyle industries, featuring joint products and innovation showcases.

Target Audience