Hainan International Premium Consumer Products Expo 2025

Hainan International Premium Consumer Products Expo will be held from November 20–23, 2025 at the Hainan International Convention and Exhibition Center in Haikou. The exhibition will showcase global and domestic premium consumer goods, luxury fashion, jewelry, smart home products, tourism merchandise, duty-free and cross-border products, and provincial specialty items. Building on four successful editions, the event gathers over 1,300 exhibitors, more than 20,000 professional buyers, and hundreds of thousands of visitors, with on-site transactions exceeding 350 million RMB. The expo leverages Hainan’s free trade port policies to connect global brands with China’s fast-growing consumer market, integrate tourism and trade, and create a high-value procurement and promotion platform.

Range of Exhibition

• Tourism Products: Travel souvenirs, cultural and creative items, destination-themed merchandise.
• Hainan Brand Products: Local specialty foods, beverages, crafts, health products.
• Livestream E-commerce Selection: Trending online products, influencer-recommended items, cross-platform retail solutions.
• Gold & Jewelry: Gold, silver, platinum, diamonds, gemstones, fine jewelry, watches.
• Fashion Home: Furniture, décor, lighting, smart home systems.
  Lifestyle Fashion: Apparel, footwear, bags, accessories, personal care items.
• Duty-free & Cross-border E-commerce: Imported consumer goods, cosmetics, perfumes, electronics, premium wines and spirits.
• Government Group Pavilions: Local development projects, investment promotion showcases.
• Veterans’ Entrepreneurship Products: Specialty goods and services from veteran-owned enterprises.
• National & International Pavilions: Specialties from provinces, Hong Kong, Macao, Taiwan, and overseas exhibitors.

Target Audience

Luxury goods retailers, Travel retail operators, E-commerce and livestreaming sellers, Jewelry and watch distributors, Home and lifestyle product buyers, Tourism product wholesalers, Duty-free store operators, Cross-border trade companies, Brand representatives, Retail chain procurement managers.