Hainan International Digital Entertainment Expo 2025 will take place from May 31 to June 2, 2025 at the Hainan International Convention and Exhibition Center in Haikou. Organized by Guangzhou KuZhan Culture and Gonghao Exhibition Group, the expo is a large-scale cultural and entertainment event that blends anime, games, pop culture, fashion collectibles, IP licensing, and creative arts. With a total exhibition area of 40,000 square meters, the event targets Gen-Z consumers and promotes the integration of culture, tourism, sports, business, and exhibitions in Hainan. It is listed as a 2025 provincial-level key exhibition project by the Hainan Provincial Department of Commerce. Collaborating with local business districts, tourist attractions, universities, and duty-free shops, the event aims to stimulate tourism-driven spending and accelerate Hainan’s development as an international tourism consumption hub.
Range of Exhibition
- Animation and Comics: Anime publishers, manga IPs, comic books, doujin works, animation studios, and creative illustrators.
- Gaming and eSports: Console games, PC and mobile games, AR/VR gaming experiences, eSports platforms, game developers, and peripheral gear.
- Trendy Toys & Pop Culture: Figurines, model kits, blind boxes, collectible toys, cosplay props, idol merchandise, and fashion collectibles.
- Cultural IP & Creative Arts: Original IP licensing, art toys, digital illustrations, handicrafts, art installations, and derivative product designers.
- Fashion & Lifestyle: Trendy fashion, youth-focused lifestyle brands, accessories, and home goods linked to animation and gaming culture.
- Tourism & Retail Integration: Cross-sector partnerships with duty-free retail, travel services, cultural tourism operators, and themed promotions.
Target Audience
Game developers, anime and cosplay enthusiasts, IP licensors, digital content creators, tech startups, e-commerce platforms, brand licensing managers, youth consumers, tourism and cultural investment professionals, education and training institutions