Shanghai International Cultural and Creative Products Expo and IP Licensing Industry Expo 2025

Date: Thu, Mar 12, 2026 – Sat, Mar 14, 2026

4th Shanghai International Cultural and Creative Products Expo and 12th IP Licensing Industry Expo will take place from March 12-14, 2026 at the Shanghai New International Expo Center. The expo will feature a variety of cultural and creative products, including IP licensing, digital art, collectibles, toys, museum products, and more. The exhibition will cover 15,000 square meters and host 20,000+ visitors. Over 250 exhibitors will showcase their latest products, offering a unique opportunity for businesses to connect, collaborate, and explore new licensing opportunities. The event will also feature over 20 specialized events, including product launches, industry forums, and networking sessions. Organized by Qianyu Cultural Exhibition (Shenzhen) Co., Ltd., this expo aims to connect industry professionals with global opportunities in the cultural and creative sectors.

Range of Exhibition

Cultural & Creative Toys: Trendy toys, action figures, plush toys, card games, building blocks, AI-powered toys, IP derivatives.
Cultural & Creative Gifts: Museum products, tourist souvenirs, sports-themed gifts, refrigerator magnets, keychains, cups, 3C digital products, jewelry, fashion accessories, acrylic items, silicone & metal products, cultural stationery, creative ice cream, craft items, artistic figurines, luggage tags, coasters.
Cultural & Creative Home Décor: Decorative items, creative furniture, lighting, pillows, bed linens, leather goods, outdoor leisure products, pet accessories, scented products, storage solutions.
Cultural & Creative Customization: Custom product manufacturers.
Cultural & Creative Accessories and Equipment: Creative packaging, UV printing equipment, VR/AR devices, other creative technologies.

Target Audience

Cultural product designers, IP owners, licensing professionals, e-commerce companies, manufacturers, digital artists, toy and gift store owners, museum and tourism product developers, fashion designers, licensing agents.

Area

15000 sqm

Exhibitors

250+

Audience

20000+

Access

Free Access

Event Type

International Exhibtion

Event Link

Official Website

Language

Chinese, English

Avenue

Shanghai New International Expo Center

Address

No. 2345, Longyang Road, Pudong New Area, Shanghai, China 中国上海市浦东新区龙阳路2345号

Subway

Subway Line 2, Maglev Train, Longyang Road Station; Subway Line 7 Huamu Road Station (Exit 2)

Bus

Take bus lines 581, 746, 798, 975, 976, 989, 1023, Daqiao Line 6, Longdong Line, Longlu Line, Longgang Express Line, Longlin Line, Longda Line, and Longhui Line, get off at Longyang Road Subway Station, transfer to Metro Line 7, get off at Huamu Road Station, walk 100 meters to the Expo Center, or take the free shuttle bus from Longyang Road Subway Station to the Expo Center.