Shenzhen International Cross-border E-commerce Expo (ICBE) 2025

Exhibition Introduction

Shenzhen International Cross-border E-commerce Expo (ICBE) 2025 will be held from November 3 to 5, 2025 at Shenzhen Convention and Exhibition Center, jointly organized by Guangdong Live E-commerce Association and Kuozhan Group. This large-scale industry event covers 100,000 square meters and gathers over 3,000 exhibitors, expecting more than 100,000 professional visitors. The expo showcases a full spectrum of cross-border trade solutions, including export and import brands, global e-commerce platforms, logistics and supply chain services, and government-backed cross-border pilot zones. Industry giants like Amazon, eBay, Walmart, Lazada, and AliExpress will attend, offering sourcing and partnership opportunities for sellers, manufacturers, and international buyers while supporting the transformation of traditional industries and boosting global trade connections.

Range of Exhibition

• Export & Import Brands and Manufacturers Zone: Daily consumer goods, outdoor products, creative gifts, beauty and personal care, home appliances, apparel and fashion, leather goods, jewelry and accessories, pet supplies, cross-border food, maternity and baby products, automotive and motorcycle parts, 3C electronics, hardware tools, home gardening, and lighting equipment.
• Cross-Border E-Commerce Platforms Zone: Global B2B, B2C, and C2C e-commerce platforms, international trade companies, retail e-commerce channels, and domestic cross-border import platforms.
• Cross-Border Service Providers Zone: Logistics solutions, warehousing, freight forwarding, overseas storage, customs services, cross-border payment systems, supply chain management, legal and intellectual property services, and e-commerce training.
• Pilot Zones, Industrial Parks & Government Pavilion: Demonstration cities, e-commerce parks, cross-border industrial bases, micro-business communities, rural e-commerce platforms, and policy promotion spaces.

Target Audience

Cross-border e-commerce sellers, manufacturers, trading companies, global retailers, platform operators, logistics service providers, supply chain managers, brand owners, import-export agents, financial and payment service providers.