Shanghai Sports Expo 2025

The Shanghai Sports Expo will take place from November 27–29, 2025 at the Shanghai World Expo Exhibition and Convention Center. Covering 40,000 sqm, the event brings together 200+ exhibitors showcasing sports consumer goods, fitness equipment, outdoor gear, sports technology, nutrition, event culture, and training services. Tens of thousands of visitors from China and abroad join the exhibition, organized by the Shanghai Sports Federation and Donghao Lansheng Group with the support of the Shanghai Sports Bureau. The expo provides industry professionals and consumers with opportunities to source products, explore market trends, engage in interactive experiences, and connect with leading global sports resources.

Range of Exhibition

• Personal Sports Consumer Goods: Running gear, cycling equipment, ball sports products.
• Fitness & Wellness Equipment: Gym machines, yoga equipment, training accessories.
• Sports Technology & Innovation: Wearable devices, digital training platforms, smart sports products.
• Sports Protection & Nutrition: Protective gear, supplements, sports health products.
• Emerging & Trendy Sports Gear: Skateboarding, street dance, outdoor challenges, youth sports.
• Sports Training & Services: Coaching institutions, sports clubs, training courses, outdoor education.
• Sports Tourism & Events: Sports travel packages, marathon-specific zones, Olympic showcases, cultural event displays.
• Outdoor Lifestyle & Equipment: Outdoor fashion, accessories, vehicles, camping and adventure equipment, interactive demonstrations.

Target Audience

Sports enthusiasts, professional athletes, fitness trainers, sporting goods retailers, sports event organizers, sports club managers, outdoor activity enthusiasts, sports technology developers, sports nutritionists, sports tourism operators