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Shanghai National Brand Fair will be held from December 5 to 7, 2024, at the Shanghai New International Expo Centre. As a key platform in China’s consumer goods and private label innovation landscape, the expo showcases cutting-edge products, design trends, and sourcing solutions across kitchenware, home decor, outdoor products, daily essentials, and packaging. Organized by a team with decades of global procurement expertise, NBF offers 80,000 sqm of exhibition space and features over 1,000 exhibitors and 35,000+ professional buyers. With a focus on new consumption channels, product launches, OEM/ODM services, and brand collaboration, the event drives multi-channel sourcing and innovation for retailers and manufacturers alike.
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