Shanghai Modern Concept World 2026

12th Shanghai Modern Concept World, held from March 29 to 31, 2026 at Shanghai World Expo Exhibition and Convention Center, is organized by Visual Merchandising Network and executed by Visual Merchandising Exhibition (Shanghai) Co., Ltd. This premier expo explores innovative aesthetics and spatial design under the theme “Boundless Beauty,” showcasing a diverse range of exhibitions across 30,000 square meters. With over 500 exhibitors and more than 20,000 attendees, it targets professional buyers, retailers, and designers, offering a platform for cutting-edge products and industry trends. Guided by the Shanghai Advertising Association, Shanghai Shopping Center Association, and Shanghai Federation of Industry and Commerce Cultural Chamber, this event promises a dynamic blend of creativity and commerce, making it a must-visit for professionals in visual merchandising and retail design.

Range of Exhibition

• Visual Merchandising Companies and Factories: Display solutions, store fixtures, and custom design setups.
• Materials and Props: Visual merchandising materials, simulated greenery, floral art, and window display props.
• Landscape and Gardening: Garden landscapes, small-scale installations, and outdoor design elements.
• Advertising and Branding: Ad designs, IP collaborations, signage, and brand promotion tools.
• Event and Thematic Design: Wedding props, themed cultural tourism setups, balloon models, and performance stages.
• Technology and Interactive Displays: Holographic projections, VR tech, interactive installations, and smart manufacturing.
• Retail and Commercial Spaces: Mobile shops, themed districts, amusement equipment, and store signage.
• Lighting and Ambiance: Lighting enhancements, scent diffusers, and scene marketing solutions.

Target Audience

Professional buyers, retailers, designers, brand managers, event planners, marketing professionals, venue operators, landscape architects, advertising specialists, technology integrators.