Shanghai International Sports Goods Export and Cross-Border Trade Expo 2026

Shanghai International Sports Goods Export and Cross-Border Trade Expo will be held from March 13–15, 2026 at the Shanghai World Expo Exhibition and Convention Center. Exhibits cover fitness equipment, training tools, rehabilitation devices, wearable gear, outdoor and indoor sports gear, ball sports equipment, and cross-border e-commerce services. The event will feature over 1,000 exhibitors, attracting thousands of professional visitors across 80,000 square meters. Organized to strengthen global sports trade connections, the expo aims to provide a professional platform for sourcing, exporting, and collaboration in the global sports goods and technology market.

Important Link: Visit Registration

Range of Exhibition

• Fitness Equipment & Accessories:
  Commercial/home fitness machines, smart fitness devices, training gear, yoga/Pilates equipment, youth fitness tools, and component parts like motors, rollers, and screens.
• Fitness Training Tools:
  Barbells, dumbbells, kettlebells, aerobic steps, Olympic bars, Bulgarian bags, and related equipment.
• Sports Rehabilitation & Testing:
  Cryotherapy chambers, oxygen pods, stretching devices, sleep aids, recovery creams, posture correction tools, testing equipment.
• Massage & Home Health:
  Massage chairs, muscle massage guns, portable massagers, foot therapy tools, and infrared saunas.
• Combat Sports & Gear:
  Boxing, MMA, judo, taekwondo equipment, combat apparel, protective gear.
• Club & Venue Supplies:
  Gym/stadium flooring, lighting, sound systems, lockers, ventilation, and other facility infrastructure.
• Outdoor Fitness & Amusement Equipment:
  Outdoor fitness trails, adventure training systems, playground structures for indoor and outdoor use.
• Sportswear & Wearable Tech:
  Land sportswear, EMS smartwear, yoga outfits, waterproof jackets, footwear, smartwatches, fitness trackers, goggles, swimwear, sports headphones.
• Outdoor & Leisure Gear:
  Camping tents, hiking tools, cycling gear, snow sports accessories, BBQ tools, RV equipment, hammocks, and action sports products.
• Ball Sports Equipment:
  Football, basketball, tennis, badminton gear, fencing, gymnastics, equestrian, yachting, court flooring, and sports infrastructure.
• Cross-Border E-Commerce Services:
  E-commerce platforms, logistics, warehousing, OMS systems, payment, digital marketing, insurance, financial services, and industrial park resources.

Target Audience

International buyers, cross-border e-commerce platforms, sporting goods distributors, gym owners, online retailers, fitness equipment importers, outdoor gear wholesalers, rehabilitation center representatives, brand licensors, product designers.