Shanghai International Cultural and Creative New Products Expo 2026
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Shanghai International Cultural and Creative New Products Expo will be held from March 12–14, 2026 at the Shanghai New International Expo Centre. The event showcases creative cultural products, licensed IP merchandise, digital artworks, handicrafts, and smart tech-infused cultural items. Over 330 exhibitors from 20+ countries will present 1,000+ new cultural IP products across a 12,000 sqm area. Organized by Shanghai Qianyu Shouzhan Culture & Media Co., Ltd., the expo aims to connect IP creators, cultural brands, and buyers through themed matchmaking, live-streaming commerce sessions, and global innovation forums. The event enables efficient sourcing, partnership building, and international expansion for participants in the cultural and creative industries.
Range of Exhibition
- Cultural & Creative Products:
Cultural-themed gifts, collectibles, trendy cultural toys, design-led merchandise, IP-based souvenirs, home décor with cultural aesthetics - Digital Art & Tech-Enabled Products:
AI cultural toys, interactive art installations, digital collectibles, VR/AR-enabled design items, smart creative products - Heritage-Inspired & Artisan Works:
Intangible cultural heritage crafts, handmade goods, museum and academic institution derivative products, traditional-meets-modern design objects
Target Audience
Cultural product buyers, retailers, distributors, e-commerce platforms, brand licensors, museum shops, design studios, art institutions, import/export traders, cross-border e-commerce operators
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