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4th Shanghai International Creative New Products and Pop Toys Expo will be held from March 12–14, 2026 at the Shanghai New International Expo Centre. The event showcases creative cultural products, licensed IP merchandise, digital artworks, handicrafts, and smart tech-infused cultural items. Over 330 exhibitors from 20+ countries will present 1,000+ new cultural IP products across a 24,000 sqm area. Organized by Shenzhen Qianyu Exhibition Group Co., Ltd., the expo aims to connect IP creators, cultural brands, and buyers through themed matchmaking, live-streaming commerce sessions, and global innovation forums. The event enables efficient sourcing, partnership building, and international expansion for participants in the cultural and creative industries.
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