Shanghai International Consumer Goods Expo 2026

Shanghai International Consumer Goods Expo will be held from March 18 to 20, 2026, at the Shanghai New International Expo Centre. As the first major consumer goods trade fair of the year, the expo brings together top global brands in household products, personal care, and kitchenware. Featuring 90,000 sqm of exhibition space, the event provides a one-stop sourcing platform for retailers, distributors, and e-commerce buyers. The expo will introduce new product launches, innovative home solutions, and international brands, ensuring a diverse selection of household essentials, beauty and personal care products, and home décor trends. With dedicated exhibition zones for kitchenware, dining essentials, home storage, cleaning supplies, and beauty care, the event helps businesses stay ahead in a rapidly evolving retail market. Organized alongside China Consumer Goods Forum and industry networking sessions, the expo is a key meeting point for brands, suppliers, and buyers looking to connect, expand, and explore emerging market trends.

Range of Exhibition

• Fashionable Kitchenware: Cookware, tableware, stainless steel utensils, cutting tools, small kitchen appliances, water bottles, and food preparation accessories.
• Stylish Dining Essentials: Ceramic dinnerware, glassware, crystal tableware, bamboo and wooden utensils, melamine tableware, and designer cutlery.
• Modern Home Products: Storage solutions, cleaning supplies, bathroom essentials, textiles, seasonal home accessories, home décor, outdoor furniture, and pet supplies.
• Personal Care & Beauty: Household cleaning products, personal hygiene items, cosmetics, fragrances, beauty tools, baby care products, and private-label skincare solutions.
• E-commerce & Live Streaming: Dropshipping solutions, social commerce, cross-border e-commerce, influencer marketing services, online retail platforms, and digital supply chain solutions.

Target Audience