Shanghai International Consumer Goods Expo

Shanghai International Consumer Goods Expo 2026

Date: Thu, Mar 19, 2026 – Sat, Mar 21, 2026

Shanghai International Consumer Goods Expo will be held from 19-21 March 2026, at the Shanghai New International Expo Centre. As the first major consumer goods trade fair of the year, the expo brings together top global brands in household products, personal care, and kitchenware. Featuring 80,000 sqm of exhibition space, the event provides a one-stop sourcing platform for retailers, distributors, and e-commerce buyers. The expo will introduce new product launches, innovative home solutions, and international brands, ensuring a diverse selection of household essentials, beauty and personal care products, and home décor trends. With dedicated exhibition zones for kitchenware, dining essentials, home storage, cleaning supplies, and beauty care, the event helps businesses stay ahead in a rapidly evolving retail market. Organized alongside China Consumer Goods Forum and industry networking sessions, the expo is a key meeting point for brands, suppliers, and buyers looking to connect, expand, and explore emerging market trends.

Range of Exhibition

  • Fashionable Kitchenware: Cookware, tableware, stainless steel utensils, cutting tools, small kitchen appliances, water bottles, and food preparation accessories.
  • Stylish Dining Essentials: Ceramic dinnerware, glassware, crystal tableware, bamboo and wooden utensils, melamine tableware, and designer cutlery.
  • Modern Home Products: Storage solutions, cleaning supplies, bathroom essentials, textiles, seasonal home accessories, home décor, outdoor furniture, and pet supplies.
  • Personal Care & Beauty: Household cleaning products, personal hygiene items, cosmetics, fragrances, beauty tools, baby care products, and private-label skincare solutions.
  • E-commerce & Live Streaming: Dropshipping solutions, social commerce, cross-border e-commerce, influencer marketing services, online retail platforms, and digital supply chain solutions.

Target Audience

Retailers, wholesalers, distributors, e-commerce platforms, department stores, supermarkets, home goods brands, import/export traders, lifestyle product manufacturers, sourcing agents
Event Link
Exhibitors
1000+
Area
80000 sqm
Audience
60000+
Access
Free Access, Pre Registeration Required
Certified
UFI Certified
Event Type
International Exhibtion
Cycle
Annually
Language
Chinese, English
Address
No. 2345, Longyang Road, Pudong New Area, Shanghai, China 中国上海市浦东新区龙阳路2345号
Subway
Subway Line 2, Maglev Train, Longyang Road Station; Subway Line 7 Huamu Road Station (Exit 2)
Bus
Take bus lines 581, 746, 798, 975, 976, 989, 1023, Daqiao Line 6, Longdong Line, Longlu Line, Longgang Express Line, Longlin Line, Longda Line, and Longhui Line, get off at Longyang Road Subway Station, transfer to Metro Line 7, get off at Huamu Road Station, walk 100 meters to the Expo Center, or take the free shuttle bus from Longyang Road Subway Station to the Expo Center.

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