Shanghai Beauty Expo (CBE) 2026

Date: Tue, May 12, 2026 – Thu, May 14, 2026

Shanghai Beauty Expo (CBE) will be held from May 12 to 14, 2026, at the Shanghai New International Expo Centre. The event covers skincare, makeup, fragrances, personal care, baby care, aesthetic devices, nail and lash products, hair care, oral beauty supplements, OEM/ODM, packaging, raw materials, and cosmetic machinery. It hosts 3,200+ exhibitors and expects 80,000+ trade visitors across 230,000 sqm of space. Organized by China Beauty Expo, the fair supports global sourcing, trend discovery, and industry networking across the entire beauty supply chain, featuring over 70,000 product innovations from 40+ countries and regions.

Range of Exhibition

Skincare & Personal Care:
Facial masks, skincare, men’s grooming, oral beauty products, household cleaning, tissue products
Cosmetics & Fragrance:
Makeup, perfumes, beauty tools, European and American brands, French guest country pavilion, Japanese and Korean cosmetics, private label retail brands
Mother & Baby & Hygiene:
Oral care, pregnancy and baby care, cleaning products, personal hygiene
Professional Beauty & Devices:
Beauty devices, home-use appliances, high-end salon products, functional skincare, dermatology, health & wellness, nail, eyelash, and semi-permanent beauty
OEM/ODM & Raw Materials:
OEM/ODM/OBM, Japanese manufacturing, essential oils, testing and certification, innovative ingredients, fragrance compounds
Packaging & Machinery:
Primary and secondary packaging (glass, plastic, paper), sustainable packaging, printing and labeling, emulsification/purification/stirring systems, automated packaging lines, cosmetic manufacturing machinery
Special Zones:
Fragrance Journey Pavilion, International Group Pavilions

Target Audience

Brand owners, cosmetic manufacturers, packaging suppliers, R&D professionals, beauty salon chains, aesthetic clinic operators, distributors, e-commerce buyers, international trade agents, retail group purchasers.

Event Link

Official Website

Exhibitors

3200+

Area

230000 sqm

Audience

80000+

Access

Free Access, Pre Registeration Required

Event Type

International Exhibtion

Language

Chinese, English

Avenue

Shanghai New International Expo Center

Address

No. 2345, Longyang Road, Pudong New Area, Shanghai, China 中国上海市浦东新区龙阳路2345号

Subway

Subway Line 2, Maglev Train, Longyang Road Station; Subway Line 7 Huamu Road Station (Exit 2)

Bus

Take bus lines 581, 746, 798, 975, 976, 989, 1023, Daqiao Line 6, Longdong Line, Longlu Line, Longgang Express Line, Longlin Line, Longda Line, and Longhui Line, get off at Longyang Road Subway Station, transfer to Metro Line 7, get off at Huamu Road Station, walk 100 meters to the Expo Center, or take the free shuttle bus from Longyang Road Subway Station to the Expo Center.