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IWF International Sports Goods Export and Cross-Border Trade Expo 2026

Date: Aug 14, 2026 – Aug 16, 2026

Coming after 2 months

IWF International Sports Goods Export and Cross-Border Trade Expo will be held from August 14–16, 2026 at the Shenzhen Convention and Exhibition Center. Exhibits cover fitness equipment, training tools, rehabilitation devices, wearable gear, outdoor and indoor sports gear, ball sports equipment, and cross-border e-commerce services. The event will feature over 1,000 exhibitors, attracting thousands of professional visitors across 80,000 square meters. Organized to strengthen global sports trade connections, the expo aims to provide a professional platform for sourcing, exporting, and collaboration in the global sports goods and technology market.

Range of Exhibition

  • Fitness Equipment & Accessories:
    Commercial/home fitness machines, smart fitness devices, training gear, yoga/Pilates equipment, youth fitness tools, and component parts like motors, rollers, and screens.
  • Fitness Training Tools:
    Barbells, dumbbells, kettlebells, aerobic steps, Olympic bars, Bulgarian bags, and related equipment.
  • Sports Rehabilitation & Testing:
    Cryotherapy chambers, oxygen pods, stretching devices, sleep aids, recovery creams, posture correction tools, testing equipment.
  • Massage & Home Health:
    Massage chairs, muscle massage guns, portable massagers, foot therapy tools, and infrared saunas.
  • Combat Sports & Gear:
    Boxing, MMA, judo, taekwondo equipment, combat apparel, protective gear.
  • Club & Venue Supplies:
    Gym/stadium flooring, lighting, sound systems, lockers, ventilation, and other facility infrastructure.
  • Outdoor Fitness & Amusement Equipment:
    Outdoor fitness trails, adventure training systems, playground structures for indoor and outdoor use.
  • Sportswear & Wearable Tech:
    Land sportswear, EMS smartwear, yoga outfits, waterproof jackets, footwear, smartwatches, fitness trackers, goggles, swimwear, sports headphones.
  • Outdoor & Leisure Gear:
    Camping tents, hiking tools, cycling gear, snow sports accessories, BBQ tools, RV equipment, hammocks, and action sports products.
  • Ball Sports Equipment:
    Football, basketball, tennis, badminton gear, fencing, gymnastics, equestrian, yachting, court flooring, and sports infrastructure.
  • Cross-Border E-Commerce Services:
    E-commerce platforms, logistics, warehousing, OMS systems, payment, digital marketing, insurance, financial services, and industrial park resources.

Target Audience

International buyers, cross-border e-commerce platforms, sporting goods distributors, gym owners, online retailers, fitness equipment importers, outdoor gear wholesalers, rehabilitation center representatives, brand licensors, product designers.

Exhibitors
1000+
Area
80000 sqm
Access
Free Access, Pre Registeration Required
Certified
UFI Certified
Event Type
International Exhibtion
Cycle
Twice a year
Language
Chinese, English
Address
No. 8 Jianguo Road, Fuhua 3rd Road, Futian Center District, Shenzhen, China 深圳市福田中心区福华三路, 建国路8号
Subway
Line 4: Convention and Exhibition Center Station
Bus
15, 50, 56, 64, 80, 109, 211, 235, 371, 374, 375, K578, Airport 9
Previous Editions
IWF International Sports Goods Export and Cross-Border Trade Expo 2026, 14-16 Aug at Shenzhen Convention and Exhibition Center

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