Guangdong International Sports Expo 2025

25th Guangdong International Sports Expo and 21st Guangdong-Hong Kong-Macao International Sports Expo will be held from November 8 to 10, 2025, at the Canton Fair Complex, Guangzhou, spanning 20,000 sqm. Organized by the Guangdong Sports Foundation and co-hosted by major government sports bureaus from Guangdong, Hong Kong, and Macao, the expo covers sectors such as smart sports venues, fitness and swimming equipment, esports, and digital sports tech. Taking place one year ahead of the 15th National Games, the event aims to elevate Guangdong’s sports economy and promote industry collaboration, showcasing innovation, policy synergy, and market opportunity for enterprises targeting China’s modernized sports sector.

Range of Exhibition

• Sports Facilities & Equipment:
  Venue design and signage, acoustic and lighting systems, synthetic turf, tracks, flooring, adhesives, intelligent venue software/hardware, broadcasting, timing/scoring systems, grandstand seating, fences, gym equipment, restrooms, rain/sun shelters, storage units, municipal support systems, safety/emergency systems, venue construction tools.
• Fitness & Swimming Equipment:
  Commercial/home fitness machines, smart fitness devices, rehabilitation and monitoring tools, yoga/Pilates equipment, fitness nutrition products, swimming facility systems, water treatment tech.
• Digital & Smart Sports:
  Smart sports ecosystems, wearables, VR/AR/MR/XR devices, metaverse-based sports tech, esports systems, sports simulation software.
• Sports Consumption & Services:
  Sports tourism, shared sports facilities, sports broadcasting solutions, data systems, sports animation, sports training institutions, sports event organizers, integrated sports services.
• Ball Sports & Outdoor Recreation:
  Soccer, basketball, badminton, tennis, related footwear and protective gear, outdoor camping, fishing, mountaineering, RVs.
• Trend & Extreme Sports:
  Winter sports, water sports, roller skating, combat sports, traditional dragon dance/boat racing activities.

Target Audience

Sports facility managers, fitness equipment manufacturers, digital sports solution providers, sports educators, event organizers, esports industry players, outdoor gear suppliers, government sport departments, sports tourism professionals, investment groups.