China Visual Merchandising and Decorative Display Fair 2026

12th China Visual Merchandising and Decorative Display Fair will take place from March 29–31, 2026, at the Shanghai World Expo Exhibition and Convention Center, expanding from 20,000 sqm to 70,000 sqm. Covering creative décor, IP-themed installations, lighting design, interactive devices, floral and plant art, event props, and scenic displays, the fair serves as a one-stop sourcing platform for commercial real estate, retail, cultural tourism, hotels, and public spaces. Expected to attract over 30,000 designers and industry professionals, it will run alongside the China International Furniture Fair and Modern Shanghai Design Week, offering exhibitors extensive exposure and direct business matching opportunities with design buyers.

Range of Exhibition

• Visual Merchandising & Creative Design: Display design, production factories, 3D printing, store signage, wayfinding systems.
• Decorative Elements & Props: Balloon and inflatable décor, floral and paper art, wedding and event props, imitation plants, scenic landscapes.
• Lighting & Special Effects: Decorative lighting systems, illumination design for commercial and cultural spaces.
• Cultural Tourism & IP Licensing: Tourism-themed décor, cultural installations, licensed IP characters and brand collaborations.
• Technology & Interactive Installations: Innovative tech applications, interactive displays, influencer-oriented props, entertainment equipment.
• Materials & Production: Decorative materials, structural elements, and supporting components for visual merchandising.

Target Audience

Visual merchandising designers, interior and soft furnishing designers, cultural tourism planners, retail space decorators, event and exhibition contractors, commercial real estate developers, hotel and catering space designers, IP licensing companies, landscape and garden designers, creative production factories.