Beijing Franchise Expo 2026

66th Beijing Franchise Expo will be held from May 29 to 31, 2026, at the China National Convention Center in Beijing, serving as one of China’s premier platforms for franchise and chain brand expansion. The event will cover a wide array of franchise sectors including food and beverage, retail, fashion, education, automotive services, home improvement, beauty, and early childhood care. Organized with the support of national associations and backed by over a decade of successful editions, the expo connects franchisors with potential franchisees and business partners, enabling brand growth and investment opportunities. With a proven record of over 4,000 participating brands and one million attendees since inception, it continues to drive the growth of China’s franchise economy.

Range of Exhibition

• Food Industry: Restaurants, fast food, hot pot, beverages, coffee shops, bakeries, bars, snacks.
• Education & Early Childhood: English training, skill development, children’s education, early learning centers, toys, baby products.
• Fashion & Accessories: Men’s and women’s wear, kids’ clothing, sportswear, maternity, shoes, hats, leather goods, jewelry, watches.
• Home & Lifestyle: Home textiles, furniture, kitchenware, appliances, sanitary ware, decor, eco-products.
• Automotive & Services: Car repair, detailing, accessories, leasing, navigation systems, maintenance services.
• Beauty & Wellness: Skincare, spas, wellness centers, postpartum care, beauty devices.
• Retail & Luxury Goods: Convenience stores, stationery, toy shops, wines, cigars, art, hotels, IT, golf and luxury brand franchises.
• Environmental Solutions: Water and air purification, solar heating, energy-saving technology.
• Laundry Services: Dry cleaning, garment and shoe care, laundry equipment.
• Building Materials: Flooring, windows, tiles, wallpapers, interior decoration materials.

Target Audience

Entrepreneurs, investors, franchise operators, business owners, retail chains, brand representatives, agents, distributors, consultants, business developers, government officials