2025 Shenzhen International International Cultural Industries Fair (ICIF 2025)

The 21st China (Shenzhen) International Cultural Industries Fair (ICIF) 2025 is one of the most influential international trade fairs for cultural and creative industries in China. Organized by the Publicity Department of the CPC Central Committee, the Ministry of Culture and Tourism, and the National Radio and Television Administration, and hosted by the Shenzhen Municipal Government, the expo spans 160,000 square meters across eight exhibition halls.

As a national-level, international, and comprehensive cultural industry trade fair, ICIF 2025 aims to enhance global cultural exchange, strengthen trade cooperation, and promote the digital transformation of the cultural sector. With an emphasis on internationalization, market-oriented development, and digital innovation, the expo will feature a hybrid exhibition format with both physical and online platforms, ensuring a continuous and efficient marketplace for cultural industry professionals worldwide.

The event will include a Comprehensive Exhibition, showcasing China’s overall cultural industry landscape and the Greater Bay Area’s cultural innovations, as well as Professional Exhibitions focusing on key sectors such as international cultural trade, cultural tourism integration, film and gaming, intangible cultural heritage, fine arts and design, and emerging digital culture. Newly introduced exhibition areas include AI & Smart Culture, Outdoor & Sports Tourism, Cultural Technology Investment, and Copyright Trading, ensuring a forward-thinking, trend-driven industry showcase.

ICIF 2025 is a must-attend event for businesses looking to expand in China’s cultural industry, featuring exclusive networking opportunities, international trade delegations, investment forums, and global cultural exchange initiatives.

Range of Exhibition

Cultural & Creative Products: Traditional and modern creative arts, cultural souvenirs, handicrafts, and intangible cultural heritage products.

Digital Media & Entertainment: Film and television production, animation, digital gaming, esports, and content licensing.

Cultural Trade & Investment: Cultural export projects, trade cooperation platforms, investment matchmaking, and IP licensing.

Publishing & Copyright Trading: Books, magazines, digital publishing, copyright services, and new media platforms.

Arts, Design & Fashion: Fine arts, contemporary design, cultural branding, interior decor, and fashion lifestyle products.

Cultural Tourism & Experiential Economy: Cultural tourism projects, themed attractions, immersive experiences, and outdoor leisure industries.

AI & Smart Culture: Artificial intelligence applications in cultural industries, smart museums, and digital cultural services.

Cultural Technology & Innovation: VR/AR technology, metaverse applications, digital exhibitions, and high-tech cultural infrastructure.

Film & Broadcasting: Cinematic technology, TV production, audio-visual equipment, and cross-border media collaborations.

News & Publishing: Traditional and digital journalism, international media, and multilingual content production.

Target Audience

Cultural industry professionals, creative designers, digital content producers, international trade delegates, cultural investment firms, tourism operators, publishers, film and television industry professionals, intellectual property and licensing specialists, policymakers and government representatives