Guangzhou International Travel Fair (GITF) 2027
35th Guangzhou International Travel Fair (GITF) will take place from 21-23 May 2027 at the China Import and Export Fair Complex, Area C, Guangzhou. As one of China’s longest-running and most influential international tourism trade shows since its inception in 1993, GITF showcases developments across outbound, inbound, cultural, MICE, and themed tourism. Organized by key industry bodies, the exhibition spans 30,000 sqm, hosts over 1,000 exhibitors, and attracts 40,000+ global tourism professionals. It offers a prime platform for travel operators and destination promoters to network and explore cross-border tourism opportunities under China’s dual circulation economic model.
Range of Exhibition
- Government & Tourism Organizations: Tourism bureaus, tourism associations, tourism alliances, national and regional pavilions.
- Transportation & Travel Services: Airlines, airports, car rental companies, railway companies, cruise lines, travel coaches, RVs.
- Hospitality & Accommodation: Hotel groups, hotels, resorts, holiday villages, wellness & spa retreats, serviced apartments, golf clubs.
- Attractions & Destinations: Scenic areas, theme parks, museums.
- Travel Agencies & Tour Operators: Wholesale travel agencies, land operators, travel agencies, online travel service providers, customized tours, themed travel.
- Cultural & Educational Tourism: Cultural tourism projects, intangible cultural heritage, educational travel, tourism training institutions.
- Specialized Tourism: Ice and snow tourism, industrial tourism, sports and wellness tourism.
- Technology & Smart Tourism: Unmanned technology, robotics for cultural tourism, VR/AR, visual technologies, metaverse applications, smart tourism devices.
- Meetings & Incentives: MICE tourism (Meetings, Incentives, Conferences, Exhibitions).
- Research & Academia: Tourism research institutions, tourism academia.
- Publishing & Media: Tourism publishing houses, travel and tourism media.
- Outdoor & Leisure Products: Outdoor products, leisure goods, tourism cultural and creative products, camping equipment.
- Tourism Finance & Real Estate: Tourism finance, tourism real estate investment.
Target Audience
Restaurant owners, hoteliers, chefs, food suppliers, equipment manufacturers, caterers, food service distributors, packaging companies, pre-made food suppliers, cold chain logistics providers, industry consultants
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