Shanghai Beauty Expo 2025 (CBE)

Date: Mon, May 12, 2025 – Wed, May 14, 2025

Exhibition Introduction

The 29th Shanghai Beauty Expo 2025 (CBE) will be held at the Shanghai New International Expo Centre (Pudong) from May 12 to 14, 2025, covering an expansive area of 280,000 square meters. This event showcases a comprehensive range of products such as skincare, cosmetics, haircare, maternity and baby products, fragrances, oral care supplements, household beauty devices, chain franchises, professional beauty equipment, nail and eyelash art, OEM/ODM/OBM, packaging, machinery, raw materials, and inspection services, offering a full spectrum of services for the global beauty industry. Known as a premier global trade platform for the beauty industry, CBE has consecutively featured in the top 100 global trade fairs from 2017 to 2021. In addition to product exhibitions, it operates year-long tours across China and has digitally enhanced its platform with the “Cloud Fast Selection,” providing 365-day online trade and data services, empowering the beauty industry through international online matchmaking.

Range of Exhibition

The exhibition features skincare, personal care, men’s grooming, makeup, fragrance, and beauty tools, oral hygiene, maternity, and baby care, home cleaning products, premium personal care, professional beauty products and devices, international brands and social e-commerce, packaging innovations, OEM/ODM/OBM, machinery, innovative raw materials, and IP licensing for beauty manufacturing.

Target Audience

Brand Owners, Retailers (Cosmetics Stores/Department Stores/E-commerce), Brand Agents/Distributors/Wholesalers/Import Agents, Beauty Salons/Beauty Centers/Other Beauty Services, Manufacturers/Factories (OEM, Packaging, Machinery, Raw Materials), Trade and Agents (Packaging, Machinery, Raw Materials), Specialist Cosmetic Stores, Drug Stores, Duty-Free Shops, Online Retailers

Host

Shanghai New International Expo Center

Event Link

Official Website

Organizer

Language

Chinese, English

Address

No. 2345, Longyang Road, Pudong New Area, Shanghai, China (Map)

Subyway

Subway Line 2, Maglev Train, Longyang Road Station; Subway Line 7 Huamu Road Station (Exit 2)

Bus

Take bus lines 581, 746, 798, 975, 976, 989, 1023, Daqiao Line 6, Longdong Line, Longlu Line, Longgang Express Line, Longlin Line, Longda Line, and Longhui Line, get off at Longyang Road Subway Station, transfer to Metro Line 7, get off at Huamu Road Station, walk 100 meters to the Expo Center, or take the free shuttle bus from Longyang Road Subway Station to the Expo Center.