Shenzhen International Tourism Industry Expo 2025
Date: Nov 14, 2025 – Nov 16, 2025
Shenzhen International Tourism Industry Expo will take place from November 14 to 16, 2025 at Shenzhen Convention and Exhibition Center, organized to mark a decade of growth since its launch in 2014. The event will integrate exhibitions, forums, summits, and live streaming, covering tourism organizations, scenic spots, outdoor and camping equipment, destination services, and travel-related financial and tech solutions. With over 500 tourism enterprises and institutions participating, the expo will spotlight national park development, digital transformation in travel services, business tourism, study tours, and camping lifestyles. Simultaneously, the expo will host the 5th Shenzhen Study Tour Resources Exhibition and the 4th Self-Driving and Camping Equipment Expo, offering industry players, travel enthusiasts, and buyers comprehensive market insight and cooperation opportunities.
Range of Exhibition
- Tourism Institutions Zone: Tourism boards, associations, travel agencies, airlines, research institutions, tourism creative agencies, tourism colleges, scenic planning and design companies.
- Tourist Attractions Zone: Scenic destinations, resorts, hotels, leisure properties, yacht clubs, golf courses, rural inns, training camps, heritage sites, nature reserves, historical landmarks, theme parks, film cities, red tourism routes, and boutique travel itineraries.
- Outdoor Supplies Zone: Travel apparel, camping gear, rafting equipment, expedition gear, rescue tools, climbing equipment, outdoor protection, skydiving gear, travel photography gear, fishing supplies, golf equipment, and specialized communication devices.
- Outdoor Equipment Zone: RV rental and sales, motorboats, water sports gear, aviation equipment, private aircraft, yachts, bicycles.
- Scenic Facility Zone: Scenic area infrastructure, landscape wooden villas, prefab houses, leisure cabins, wood structures, sightseeing vehicles, landscape lighting, artificial plants, playground equipment, stone carvings, artificial hills, fountains, and gardening tools.
- Self-Driving Tour Zone: Self-driving routes and destinations, vehicles and equipment, self-driving clubs, and car owner communities.
Service Providers Zone: Financial institutions, insurance, travel media, e-commerce platforms, event planning and MICE service providers. - Photography Art Corridor Zone: Global travel photography exhibits featuring ethnic customs, landscapes, and cultural themes, including award-winning competition works.
Target Audience
Tour operators, travel agencies, tourism boards, hoteliers, outdoor gear suppliers, destination managers, cultural tourism organizations, travel media, adventure enthusiasts, B2B and B2C buyers.
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