Hangzhou New Channel E-commerce Expo 2025

6th Hangzhou New Channel E-commerce Expo will take place from August 27 to 29, 2025 at the Hangzhou International Expo Center, focusing on full-category consumer goods, original design products, home essentials, digital devices, food and beverage, personal care, fashion accessories, and e-commerce services. The event gathers 2,000+ exhibitors and 40,000+ professional attendees, covering 50,000 sqm. Organized by Jimai, the show aims to build an integrated e-commerce ecosystem and match top brands with distributors, channel players, and digital service providers across online and offline platforms. Key highlights include themed festival zones, expert forums, matchmaking areas, and live broadcasting stages.

Range of Exhibition

• Food & Specialty Products:
  Snacks, fresh produce, prepared meals, regional specialties, beverages, gifts.
• Home & Lifestyle:
  Kitchen appliances, small electronics, original designs, IP creative goods, sports health items, tea lifestyle products, 3C digital devices, fashion bags.
• Household & Dining Products:
  Tableware, plastic and ceramic goods, cups and flasks, bamboo and wooden items, lighting, textiles.
• Beauty & Personal Care:
  Cosmetics, skincare, personal cleaning, fragrances, jewelry, fashion accessories, OEM/ODM apparel and beauty factories, maternity and baby care products.

Target Audience

Brand owners, DTC sellers, supply chain managers, e-commerce platforms, distributors, marketing agencies, cross-border e-commerce traders, live-streaming operators, private domain operators, digital service providers