Shanghai Beauty Expo (CBE) 2026

Shanghai Beauty Expo (CBE) will be held from May 12 to 14, 2026, at the Shanghai New International Expo Centre. The event covers skincare, makeup, fragrances, personal care, baby care, aesthetic devices, nail and lash products, hair care, oral beauty supplements, OEM/ODM, packaging, raw materials, and cosmetic machinery. It hosts 3,200+ exhibitors and expects 80,000+ trade visitors across 230,000 sqm of space. Organized by China Beauty Expo, the fair supports global sourcing, trend discovery, and industry networking across the entire beauty supply chain, featuring over 70,000 product innovations from 40+ countries and regions.

Range of Exhibition

• Skincare & Personal Care:
  Facial masks, skincare, men’s grooming, oral beauty products, household cleaning, tissue products
• Cosmetics & Fragrance:
  Makeup, perfumes, beauty tools, European and American brands, French guest country pavilion, Japanese and Korean cosmetics, private label retail brands
• Mother & Baby & Hygiene:
  Oral care, pregnancy and baby care, cleaning products, personal hygiene
• Professional Beauty & Devices:
  Beauty devices, home-use appliances, high-end salon products, functional skincare, dermatology, health & wellness, nail, eyelash, and semi-permanent beauty
• OEM/ODM & Raw Materials:
  OEM/ODM/OBM, Japanese manufacturing, essential oils, testing and certification, innovative ingredients, fragrance compounds
• Packaging & Machinery:
  Primary and secondary packaging (glass, plastic, paper), sustainable packaging, printing and labeling, emulsification/purification/stirring systems, automated packaging lines, cosmetic manufacturing machinery
• Special Zones:
  Fragrance Journey Pavilion, International Group Pavilions

Target Audience