ProWine Shanghai International Wine and Spirits Trade Fair 2026

Date: Tue, Nov 10, 2026 – Thu, Nov 12, 2026

ProWine Shanghai International Wine and Spirits Trade Fair will take place from November 10 to 12, 2026 at the Shanghai New International Expo Center. As the leading industry event in mainland China, it will showcase global wines, spirits, liqueurs, and fine alcoholic beverages. Celebrating its 12th edition, the fair marks the strong return of international exhibitors and reaffirms its role in connecting global producers with China’s expanding market. The event supports professional exchange, brand exposure, and trade cooperation.

Range of Exhibition

Wine:
Red wine, white wine, rosé wine, sparkling wine, organic wine, vintage selections, dessert wine.
Spirits:
Whisky, vodka, rum, gin, tequila, brandy, liqueurs, craft spirits, fortified wines.
Beverage Accessories & Packaging:
Wine glasses, decanters, corkscrews, packaging design, gift boxes, labeling and bottling solutions.
Trade Services & Education:
Import/export solutions, wine education and training, certifications, marketing services, brand consultancy.

Target Audience

Wine Distributors, Spirits Importers, Beverage Retailers, Sommeliers, Industry Analysts, Hospitality Professionals, Bar and Restaurant Owners, Viniculture Experts, Wine and Spirits Enthusiasts, Brand Marketers

Event Link

Official Website

Access

Free Access, Pre Registeration Required

Event Type

International Exhibtion

Language

Chinese, English

Avenue

Shanghai New International Expo Center

Address

No. 2345, Longyang Road, Pudong New Area, Shanghai, China 中国上海市浦东新区龙阳路2345号

Subway

Subway Line 2, Maglev Train, Longyang Road Station; Subway Line 7 Huamu Road Station (Exit 2)

Bus

Take bus lines 581, 746, 798, 975, 976, 989, 1023, Daqiao Line 6, Longdong Line, Longlu Line, Longgang Express Line, Longlin Line, Longda Line, and Longhui Line, get off at Longyang Road Subway Station, transfer to Metro Line 7, get off at Huamu Road Station, walk 100 meters to the Expo Center, or take the free shuttle bus from Longyang Road Subway Station to the Expo Center.