Hangzhou Toy Expo 2026

Hangzhou International Trendy Toy Expo (HTE) will take place from March 27–29, 2026, at the Hangzhou International Expo Center. The exhibition features trendy toys, designer figures, collectibles, blind boxes, models, board games, IP merchandise, anime, and creative lifestyle products. With over 500 exhibitors, 50,000 visitors, and 30,000 sqm of display area, HTE has become a key event in China’s pop culture and creative toy industry. Organized by 333 Expo, the fair bridges art, design, and entertainment, connecting brands, creators, and consumers within the rapidly growing trend toy market.

Range of Exhibition

• Trendy & Designer Toys: Blind boxes, collectible figures, model kits, plush toys, BJD dolls, puzzles, and EDC items.
• Pop Culture & IP Products: Anime, games, character IPs, cards, pins, and creative merchandise.
• Creative Design & Lifestyle: Designer toy brands, trendy accessories, art-based lifestyle products, and integrated creative display zones.

Target Audience

Toy collectors, designers, artists, brand licensors, anime and game fans, retail buyers, distributors, creative industry professionals, lifestyle product developers, and e-commerce retailers.