Global Private Label Fair (PLF) 2025

Global Private Label Fair (PLF) will take place from November 18 to 20, 2025, at the Shanghai New International Expo Centre. As Asia’s premier private label sourcing platform, PLF connects over 1,000 manufacturers with 35,000+ professional buyers across food, personal care, household essentials, health products, and pet goods. Organized to promote OEM/ODM cooperation and supply chain optimization, the event spans 50,000 sqm and brings together global suppliers and retailers for efficient sourcing and strategic partnerships. With growing demand for private-label innovation in Asia-Pacific, PLF is the go-to marketplace for discovering retail-ready solutions and launching new consumer product lines.

Range of Exhibition

• Personal Care: Skincare, hygiene products, sanitization supplies, personal cleaning products, maternity and baby care items.
• Home & Daily Essentials: Kitchenware, home textiles, storage solutions, household paper products, disposable goods, bathroom accessories, furniture, home cleaning supplies, stationery, toys, pet supplies, small household appliances.
• Staple Food Ingredients: Grains, flour, edible oils, condiments, instant food, dried goods.
• Fresh & Frozen Food: Fruits, vegetables, meat and poultry, eggs, seafood, soy products, frozen food, pre-packaged meals, fresh bakery items.
• Snacks & Confectionery: Meat snacks, dried fruits, nuts, seafood snacks, puffed snacks, biscuits, pastries, candies, chocolates, jellies, festive treats.
• Health & Nutrition: Dietary supplements, baby food, pet food.
• Brand & Licensing Pavilion: Established brands, emerging brands, regional brands, traditional brands, brand licensing and IP collaborations.

Target Audience