Shanghai Lifestyle Show 2026

The Lifestyle Show will be held from May 29–31, 2026 at the Shanghai World Expo Exhibition and Convention Center, featuring products across watersports, lure fishing, outdoor sports, and premium lifestyle goods. With over 800 exhibitors, 60,000+ visitors, and 48,000 sqm of exhibition space, the event is organized by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd.. It provides a cross-border trade and experience platform connecting brands with both professional and consumer audiences through immersive exhibits and on-site interactive activities.

Range of Exhibition

• Watersports:
  Equipment, clubs, training services, recreational activities, industry chain solutions, and interactive water-based experiences.
• Lure Fishing:
  Fishing gear, specialized organizations, venues, influencers, media, and on-site Lure fishing events.
• Outdoor Sports:
  Original outdoor brands, fashion-integrated outdoor gear, outdoor lifestyle goods, B2B and B2C matching, and interactive zones.
• High-End Lifestyle (BBDS):
  Luxury goods, high-net-worth lifestyle brands, fashion and art products, cross-border lifestyle integrations in multi-dimensional settings.

Target Audience

Outdoor enthusiasts, watersports professionals, fishing hobbyists, lifestyle product buyers, retail chain representatives, sporting goods distributors, fashion and luxury brand agents, club operators, event organizers, cross-border e-commerce platforms