China Toys Expo (CTE) and Educational Equipment Expo 2025

China Toys Expo (CTE) and Educational Equipment Expo will be held from October 15–17, 2025 at the Shanghai New International Expo Center. Covering 220,000 sqm, the expo gathers over 2,000 exhibitors showcasing plush, educational, electronic, wooden, and designer toys, alongside early childhood education products and amusement equipment. The event attracts 90,000+ buyers from 130+ countries, making it Asia’s largest toy and education fair. Organized by the China Toy & Baby Products Association, the expo offers sourcing, trend discovery, and cooperation opportunities for global industry professionals.

Range of Exhibition

• Toys & Games: Plush toys, wooden toys, dolls, electronic toys, plastic toys, educational toys, holiday party supplies, plastic inflatables, trendy toys, art toys, designer toys.
• Early Childhood Education: Early childhood education toys, teaching aids, books and reading materials, art and craft supplies, early education machines and software, children’s furniture, early childhood education institutions.
• Amusement & Playground Equipment: Large modular amusement equipment, slides, swings, climbing equipment, indoor and outdoor naughty castle series, bouncing series, seesaws, rocking horses, swing machines, fitness equipment series, rubber mats, artificial turf.
• Models & Collectibles: Airplane models, car models, ship models, architectural models, military models, trains, animal models, simulation models, die-cast toys, metal toys.

Target Audience