Shanghai Licensing Expo (LEC)

9th Licensing Expo Shanghai will be held from July 15–17, 2026 at the National Exhibition and Convention Center, Shanghai. With an exhibition scale of 50,000 sqm and over 1,800 IPs and brands including Universal, Warner Bros., Tencent Video, iQIYI, BiliBili, NetEase Games, NBA, BBC Studios, Ubisoft, Blizzard, Michelin, and more, the event gathers global licensing leaders across entertainment, gaming, sports, animation, and lifestyle. Organized by Informa Markets in cooperation with the International Licensing Industry Merchandisers’ Association (LIMA), the expo expects 40,000+ professional visitors and offers business matchmaking, industry forums, IP parades, and awards. The event aims to connect licensors, licensees, and retailers, foster cooperation, and drive sustainable growth in the global licensing ecosystem.

Range of Exhibition

• Entertainment & Animation IPs: Film studios, TV series, streaming platforms, animation producers, comic publishers, cultural IP brands.
• Gaming & Digital IPs: Video games, esports IPs, mobile games, virtual idols, AI-generated content, digital collectibles.
• Sports & Lifestyle Brands: Sports leagues, athletes’ IP, fashion and lifestyle brands, cultural institutions, museums, art licensing.
• Consumer Goods & Retail Licensing: Toys, apparel, food and beverage licensing, beauty and personal care, home décor, giftware.
• Services & Agencies: Licensing agents, brand consultants, marketing agencies, IP protection services, retail distributors, trade associations.

Target Audience

Brand owners, licensing agents, entertainment companies, game developers, film and animation studios, consumer product manufacturers, toy and merchandise companies, e-commerce platforms, retailers, marketing agencies, cultural and creative enterprises.