ITB Berlin Travel Trade Show 2026

ITB Berlin Travel Trade Show will be held from March 3–5, 2026 at Messe Berlin, featuring exhibitors and services across travel destinations, hospitality, travel technology, business travel, and tourism careers. The event hosts 5,800 exhibitors and attracts around 100,000 visitors, organized by Messe Berlin GmbH, and aims to connect industry professionals, showcase global travel offerings, and support networking and business development.

Range of Exhibition

• Travel Destinations: Adventure travel & responsible tourism, culture tourism, luxury tourism, medical tourism, LGBTQ+ tourism, youth travel & economy accommodation.
• Business & MICE: Business travel, MICE (meetings, incentives, conferences, exhibitions), corporate travel services.
• Hospitality & Services: Hospitality, travel books, careers in tourism, travel technology.

Target Audience

Travel agents, tour operators, hotel managers, destination marketers, tourism boards, travel technology providers, corporate travel buyers, MICE planners, travel media, sustainable tourism professionals.