China Cultural Tourism Industry Expo will be held from September 12–14, 2025 at the Wuhan International Expo Center. Covering 100,000 sqm, the event combines exhibition, performance, trade, and tourism in an immersive format. More than 2,000 exhibitors from 27 provinces and leading enterprises will present smart tourism solutions, cultural IP, creative products, heritage projects, tourism services, and digital innovations. With tens of thousands of professional visitors, the expo integrates B2B matchmaking, cultural showcases, and interactive experiences. Organized by the China Cultural Tourism Industry Expo Committee, the event aims to drive cooperation across the cultural tourism value chain, expand global trade opportunities, and create immersive cultural experiences for both professionals and the public.
Range of Exhibition
- Cultural Tourism Equipment & Smart Solutions: Smart tourism systems, immersive technologies, low-altitude tourism, digital platforms, and cultural scenic area innovations.
- Cultural Creativity & National Trends: Museum IP products, intangible cultural heritage crafts, creative merchandise, art souvenirs, and cultural brand collaborations.
- Tourism Services & Hospitality: Airlines, hotels, resorts, cruises, tickets, travel packages, and global tourism operators.
- International Exchange & Trade: Overseas travel agencies, B2B tourism trading platforms, cultural exchange programs, and international IP showcases.
- Food, Entertainment & Live Experiences: Cultural food streets, live shows, esports, animation, performance arts, themed parades, and lifestyle experiences.
- Financial & Business Services: Tourism investment funds, cultural finance, insurance, tax refund services, and cross-border trade facilitation.
Target Audience
Architects, designers, builders, contractors, cultural heritage experts, restoration craftsmen, real estate developers, cultural tourism operators, municipal planners, landscape designers.