Shanghai International Creative New Products and Pop Toys Expo 2026

Date: Thu, Mar 12, 2026 – Sat, Mar 14, 2026

4th Shanghai International Creative New Products and Pop Toys Expo will be held from March 12–14, 2026 at the Shanghai New International Expo Centre. The event showcases creative cultural products, licensed IP merchandise, digital artworks, handicrafts, and smart tech-infused cultural items. Over 330 exhibitors from 20+ countries will present 1,000+ new cultural IP products across a 24,000 sqm area. Organized by Shenzhen Qianyu Exhibition Group Co., Ltd., the expo aims to connect IP creators, cultural brands, and buyers through themed matchmaking, live-streaming commerce sessions, and global innovation forums. The event enables efficient sourcing, partnership building, and international expansion for participants in the cultural and creative industries.

Range of Exhibition

Cultural & Creative Products:
Cultural-themed gifts, collectibles, trendy cultural toys, design-led merchandise, IP-based souvenirs, home décor with cultural aesthetics
Digital Art & Tech-Enabled Products:
AI cultural toys, interactive art installations, digital collectibles, VR/AR-enabled design items, smart creative products
Heritage-Inspired & Artisan Works:
Intangible cultural heritage crafts, handmade goods, museum and academic institution derivative products, traditional-meets-modern design objects

Target Audience

Cultural product buyers, retailers, distributors, e-commerce platforms, brand licensors, museum shops, design studios, art institutions, import/export traders, cross-border e-commerce operators

Area

24000 sqm

Exhibitors

330+

Audience

35000+

Access

Free Access, Pre Registeration Required

Event Type

International Exhibtion

Event Link

Official Website

Language

Chinese, English

Avenue

Shanghai New International Expo Center

Address

No. 2345, Longyang Road, Pudong New Area, Shanghai, China 中国上海市浦东新区龙阳路2345号

Subway

Subway Line 2, Maglev Train, Longyang Road Station; Subway Line 7 Huamu Road Station (Exit 2)

Bus

Take bus lines 581, 746, 798, 975, 976, 989, 1023, Daqiao Line 6, Longdong Line, Longlu Line, Longgang Express Line, Longlin Line, Longda Line, and Longhui Line, get off at Longyang Road Subway Station, transfer to Metro Line 7, get off at Huamu Road Station, walk 100 meters to the Expo Center, or take the free shuttle bus from Longyang Road Subway Station to the Expo Center.