Shanghai Underwear Expo (SUE) 2027

Date: Mon, Mar 22, 2027 – Wed, Mar 24, 2027

9th Shanghai Underwear Expo (SUE) will be held from 22-24 March 2027 at Shanghai World Exhibition and Convention Center. The expo covers lingerie, nightwear, sportswear, fashion, and swimwear, bringing together over 1,000 exhibitors and 30,000 visitors across 50,000 sqm. Organized by the Shanghai Garment Association and Gehua Exhibition, it connects brands with buyers and expands distribution channels. The event runs alongside the Shanghai International Hosiery Purchasing Expo, maximizing cross-industry collaboration and helping exhibitors access new customer groups.

Range of Exhibition

Lingerie & Nightwear:
Bras, panties, shapewear, bodysuits, nightgowns, pajama sets, loungewear, maternity lingerie
Clothing:
Homewear, casualwear, base layers, thermal underwear
Fashion:
Trendy intimate apparel, designer collections, seasonal collections
Sportswear:
Sports bras, compression wear, performance innerwear
Swimwear:
Bikinis, one-piece swimsuits, beachwear, cover-ups

Target Audience

Lingerie retailers, fashion buyers, department store procurement teams, brand owners, e-commerce platforms, textile manufacturers, design studios, sourcing agents, wholesalers, franchisees

Event Link

Official Website

Exhibitors

1000+

Area

50000 sqm

Audience

30000+

Event Type

International Exhibtion

Cycle

Annually

Language

Chinese, English

Avenue

Shanghai World Expo Exhibition and Convention Center

Address

No. 1099 Guozhan Road, Pudong New Area, Shanghai, China 中国上海市浦东新区国展路1099号

Subway

Metro Line 8 goes directly to China Art Museum Station; Metro Line 7/8 goes directly to Yaohua Road Station; Metro Line 13 goes directly to Expo Avenue Station.

Bus

Many bus lines pass by the Expo Exhibition Hall, with stops nearby: China Pavilion Shuttle Bus Line 3, China Pavilion Shuttle Bus Line 1, China Pavilion Shuttle Bus Line 4, 83 177, etc.