Shanghai Underwear Expo (SUE) 2026

7th Shanghai Underwear Expo (SUE) will be held from November 28 to 30, 2026 at Shanghai World Exhibition and Convention Center. The expo covers lingerie, nightwear, sportswear, fashion, and swimwear, bringing together over 1,000 exhibitors and 30,000 visitors across 50,000 sqm. Organized by the Shanghai Garment Association and Gehua Exhibition, it connects brands with buyers and expands distribution channels. The event runs alongside the Shanghai International Hosiery Purchasing Expo, maximizing cross-industry collaboration and helping exhibitors access new customer groups.

Range of Exhibition

• Lingerie & Nightwear:
  Bras, panties, shapewear, bodysuits, nightgowns, pajama sets, loungewear, maternity lingerie
• Clothing:
  Homewear, casualwear, base layers, thermal underwear
• Fashion:
  Trendy intimate apparel, designer collections, seasonal collections
• Sportswear:
  Sports bras, compression wear, performance innerwear
• Swimwear:
  Bikinis, one-piece swimsuits, beachwear, cover-ups

Target Audience

Lingerie retailers, fashion buyers, department store procurement teams, brand owners, e-commerce platforms, textile manufacturers, design studios, sourcing agents, wholesalers, franchisees