Shanghai New Brand Fair 2025
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Shanghai New Brand Fair 2025 will be held from November 18 to 20, 2025, at the Shanghai New International Expo Centre. As a key platform in China’s consumer goods and private label innovation landscape, the expo showcases cutting-edge products, design trends, and sourcing solutions across kitchenware, home decor, outdoor products, daily essentials, and packaging. Organized by a team with decades of global procurement expertise, NBF offers 80,000 sqm of exhibition space and features over 1,000 exhibitors and 35,000+ professional buyers. With a focus on new consumption channels, product launches, OEM/ODM services, and brand collaboration, the event drives multi-channel sourcing and innovation for retailers and manufacturers alike.
Range of Exhibition
- Kitchen & Dining: Kitchen tools, dining utensils, cookware, small kitchen appliances.
- Household Products: Daily-use ceramics, glassware, bamboo and wooden home items, home waterware.
- Home Decoration: Wall art, vases, crafts, festive items.
Outdoor Supplies: Outdoor furniture, barbecue equipment, tents, fishing gear. - Packaging Design: Packaging bags, cartons, materials, design services.
Target Audience
Retailers, private label brand owners, food and beverage manufacturers, consumer goods distributors, e-commerce platforms, supermarkets and convenience stores, logistics and supply chain professionals, sourcing and procurement specialists, brand licensing professionals, packaging and design experts, industry consultants and analysts.Related Events
