Chongqing Dragon Boat Festival Food Expo 2026
Date: May 20, 2026 – May 30, 2026
17th Chongqing Dragon Boat Food Expo and Rice Dumpling Culture Festival runs from 20-30 May 2026 at Chengdu Century City New International Convention and Exhibition Center. The event combines festive tradition with business, showcasing zongzi brands, specialty foods, seasonal fruits, rural development projects, cultural creations, and imported goods. It promotes regional brands, boosts holiday consumption, and offers tastings, product launches, and cultural displays. With strong exhibitor participation, it supports trade, tourism, and market expansion during the Dragon Boat Festival.
Range of Exhibition
- Branded Zongzi Pavilion:
Featuring premium zongzi from across China, zongzi tasting experiences, and live zongzi wrapping competitions. - Local Specialty Agricultural Products Pavilion:
Showcasing regional agricultural brands with interactive tastings, product launches, and promotional events. - Alcohol, Tea & Beverage Pavilion:
Presenting fine liquors, wines, fruit wines, teas, dairy products, and branded beverages with live tasting and sales promotions. - Seasonal Fruit Pavilion:
Displaying fresh local fruits, processed fruit products, and seasonal produce with promotional campaigns and tasting activities. - Specialty Gourmet Pavilion:
Highlighting regional delicacies, signature foods, and culinary tourism offerings through tastings and cultural showcases. - Rural Revitalization Pavilion:
Exhibiting unique rural industries and products that support China’s rural revitalization strategy, along with trade matchmaking activities. - Intangible Cultural Heritage & Creative Products Pavilion:
Showcasing Dragon Boat Festival-themed folk crafts, tourism souvenirs, non-heritage goods, and creative cultural products. - Imported Goods Pavilion:
Displaying a diverse selection of international foods and lifestyle products with tasting events and promotional showcases.
Target Audience
Food distributors, supermarket buyers, gourmet retailers, cultural tourism companies, wholesalers, specialty food importers, agricultural product purchasers, festival gift suppliers, catering service providers, e-commerce platforms.
Related Events
