Chongqing Dragon Boat Festival Food Expo and Zongzi Culture Festival 2025

Exhibition Introduction

Chongqing Dragon Boat Festival Food Expo and Zongzi Culture Festival 2025 will be held from May 20 to 31, 2025 at Chongqing International Convention and Exhibition Center, Hall 2, Zone C. This event celebrates one of China’s oldest traditional festivals while serving as a vital business and cultural trade platform, bringing together a wide range of food, beverages, zongzi brands, specialty agricultural products, seasonal fruits, rural revitalization projects, non-heritage cultural creations, and imported goods. The expo focuses on promoting high-quality regional brands, expanding consumption channels, and encouraging interactive experiences through tastings, product launches, and cultural exhibitions. With strong participation from top manufacturers, distributors, and tourism-related enterprises, this festival-driven expo enhances market visibility for exhibitors while offering buyers diversified sourcing opportunities. The event helps stimulate festive spending, cultivates new consumption trends, and boosts both local and cross-regional trade during the Dragon Boat Festival season.

Range of Exhibition

• Branded Zongzi Pavilion:
  Featuring premium zongzi from across China, zongzi tasting experiences, and live zongzi wrapping competitions.
• Local Specialty Agricultural Products Pavilion:
  Showcasing regional agricultural brands with interactive tastings, product launches, and promotional events.
• Alcohol, Tea & Beverage Pavilion:
  Presenting fine liquors, wines, fruit wines, teas, dairy products, and branded beverages with live tasting and sales promotions.
• Seasonal Fruit Pavilion:
  Displaying fresh local fruits, processed fruit products, and seasonal produce with promotional campaigns and tasting activities.
• Specialty Gourmet Pavilion:
  Highlighting regional delicacies, signature foods, and culinary tourism offerings through tastings and cultural showcases.
• Rural Revitalization Pavilion:
  Exhibiting unique rural industries and products that support China’s rural revitalization strategy, along with trade matchmaking activities.
• Intangible Cultural Heritage & Creative Products Pavilion:
  Showcasing Dragon Boat Festival-themed folk crafts, tourism souvenirs, non-heritage goods, and creative cultural products.
• Imported Goods Pavilion:
  Displaying a diverse selection of international foods and lifestyle products with tasting events and promotional showcases.

Target Audience

Food distributors, supermarket buyers, gourmet retailers, cultural tourism companies, wholesalers, specialty food importers, agricultural product purchasers, festival gift suppliers, catering service providers, e-commerce platforms.