Xi’an Silk Road International Tourism Expo 2026

Xi’an Silk Road International Tourism Expo will take place from April 17 to 19, 2026 at the Xi’an Silk Road International Convention and Exhibition Center, hosted by the Shaanxi Provincial Department of Culture and Tourism. As a key platform for advancing the “Belt and Road” tourism cooperation, the expo will feature a 40,000 sqm exhibition space showcasing global travel destinations, cultural tourism projects, investment opportunities, travel technology solutions, and hospitality services. Attendees will include travel agencies, tourism professionals, cultural institutions, airlines, hotels, and investors. Key events include the Global Travel Business Conference, Silk Road Tourism City Development Exchange, and business networking sessions. The expo provides an excellent opportunity to explore new markets, establish partnerships, and experience the latest trends in the travel and tourism industry.

Range of Exhibition

• Regional Tourism & Cultural Exhibits: Showcasing cultural and tourism industry achievements from China’s provinces, key Silk Road cities, and international destinations.
• Silk Road Tourism & Investment: Featuring tourism agencies, investment firms, travel technology solutions, and cultural heritage destinations.
• Leisure & Specialty Travel: Covering eco-tourism, cultural tourism, wellness tourism, adventure travel, theme parks, and rural tourism.
• Tourism Services & Technology: Exhibiting airlines, cruise lines, hotel services, smart tourism solutions, and travel insurance providers.
• Museum & Heritage Tourism: Presenting major museums, cultural preservation initiatives, and digital cultural tourism experiences.
• Travel Merchandise & Cultural Products: Offering local souvenirs, handcrafted goods, and innovative tourism-related products.
• Outdoor & Recreational Tourism: Highlighting camping gear, self-driving tours, adventure travel equipment, and international culinary experiences.

Target Audience

Travel agencies, tour operators, cultural tourism professionals, hotel and resort representatives, travel technology providers, tourism investors, government tourism boards, airlines and cruise companies, travel bloggers and influencers, hospitality suppliers.