The Trendy Toy Brand X11 Popular Among Young People Has Arrived!

Open for just two months, X11 Shanghai Flagship Store has already attracted a large crowd of collectible toy enthusiasts.

With a super large space of 2,000㎡, the store brings together popular IPs from around the world and offers numerous first releases and limited editions—all located at Huashi Plaza on Huaihai Road!

The store spans two full floors, featuring five main areas: Blind Box Zone, Statue Zone, Figures & Gundam Zone, BJD Dolls, and Trendy Toys. Display shelves reaching two floors high are neatly arranged with collectibles by Laura.

The Korean industrial-style staircase adds an artistic, imperfect beauty, and the glass bridge provides perfect spots for creative photos.

Notably, X11’s minimalist factory-style design immerses visitors in the shopping experience. The self-service setup without sales staff interference makes it especially appealing for introverts—a true stress-free shopping paradise!

Blind Box Zone

For those aiming to achieve “blind box freedom,” this area features IPs from Chinese comics, Japanese manga, and American comics, including trendy and classic designs. The chance of pulling a hidden edition is also very high!

The highlight of this zone is the Quantum Dog blind box, released for the store opening. Each figure comes with its own “mission,” creating a stunning debut.

Statue Zone

Fans of anime and collectible figures, this area is for you!

Life-size and 1:1 half-body sculptures of Wonder Woman, Aquaman, Batman, Bruce Lee, and more are on limited-time display and for sale. The level of detail is astonishing, down to every strand of hair.

Additionally, the Kaite Studio · Guan Yu (Copper Edition), limited to 20 per store, is an exclusive first release online. Every flowing line radiates classical beauty, making it a must-have for serious collectors.

Gundam Zone

Relive your childhood with One Piece, Naruto, Demon Slayer, and more! Nostalgic characters are perfectly recreated here. The ultimate haven for collectors, the Gundam Zone transports you into a world of imagination.

Rare Modok Four Mecha (Tianbao Star · Amber Huang-Huang, Tiansu Star · Yuluocha-Cao Ren, Dihui Star · Han Longzi-Ao Bing, Diwei Star · Fengren Ling-Gan Jiang) are hidden in this area—exciting finds for hardcore fans.

There’s also a 2-meter tall life-size Gundam sculpture, delighting Gundam enthusiasts with its grandeur.

Art Collectible Toy

This area is not to be missed. Many items here have dedicated celebrity fans. Brands like Laura, Angel Boy, PAN, ELK, Ollie Family, LIILA, Anatoy, THEego, BE@RBRICK, and others feature exclusive first releases and limited editions.

BJD Dolls

BJD fans, get ready to scream!

Yuza Culture BJD is launching its first-ever offline sales. Whether you’re a beginner or an experienced collector, come to the X11 Shanghai Flagship Store.

These exquisitely crafted BJDs are irresistibly cute and ready to captivate you. Styles range from Hip-Hop Chinese street, Gothic Lolita, Classical Chinese, Mythology, and more, with all sizes available.