The National Retail Federation (NRF) has been the voice of retail for over a century, advocating for the people, policies, and ideas that drive the industry forward. Representing the nation’s largest private-sector employer contributing $5.3 trillion to the U.S. GDP, NRF empowers retailers through advocacy, education, and innovation. Together with the NRF Foundation, it inspires and unites retail leaders, fosters growth, and supports the industry’s continued success through membership, global events, and impactful initiatives.