Yiwu International Toys and Baby Products Expo (TOYEXPO) will be held from May 28 to 30, 2026, at the Yiwu International Expo Center. Exhibits cover plush toys, educational toys, IP collectibles, baby strollers, children’s furniture, trendy toys, and baby care products. The event features over 200 exhibitors and attracted 28,410 buyers last edition, with 4,617 from overseas. Organized by Shanghai Golden Commercial Exhibition, the expo supports export trade, branding, and global sourcing. It includes live-streaming sessions, industry forums, buyer meetings, and e-commerce showcases to boost business deals and international collaboration.
Range of Exhibition
- Toy Category:
Plush toys, educational toys, model toys, plastic toys, electronic toys, remote control toys, seasonal toys, wooden and traditional toys, creative new products, learning toys, educational supplies.
- Trendy Toys & IP Category:
Building blocks, blind boxes, action figures, figurines, tabletop games, trading cards, BJD dolls, anime merchandise, licensed IP products, IP displays, cultural and creative products.
- Baby Strollers & Ride-ons:
Baby strollers and accessories, walkers, bicycles, car seats, electric ride-ons, scooters, tricycles.
- Baby Home & Living Products:
Cribs and bedding, baby carriers, baby gates, baby furniture, feeding chairs, baby potties, bathtubs, home décor, household and textile products.
- Baby Products & Accessories:
Feeding supplies, nursing appliances, baby skincare and hygiene, sterilization products, safety items, educational electronics, playground equipment, stationery, baby clothing, infant food and supplements, maternity and childcare services.
Target Audience
Toy manufacturers, baby product suppliers, international import/export traders, e-commerce retailers, distributors and wholesalers, brand licensing professionals, cross-border e-commerce sellers, early childhood education providers, offline and online toy store owners, shopping mall buyers, and social commerce entrepreneurs.