Xinjiang Cultural Tourism Industry Trade Expo 2026

Xinjiang Cultural Tourism Industry Trade Expo, March 27–29, 2026 at Xinjiang International Convention & Exhibition Center in Urumqi, China, showcases technological innovations, resource docking, and museum-cultural exchanges across the tourism industry. Organized by regional tourism associations, the event promotes the distinctive, modern, and low-carbon development of Xinjiang’s tourism sector and features a high-level forum and a spring cultural tourism resource matchmaking event.

Range of Exhibition

• Cultural Tourism Technology Pavilion: Exhibits include tourism planning displays, intelligent tourism technology and equipment, and new tourism equipment for accommodations, attractions, night tours, landscape lighting, hotel facilities, sanitation, sports, and health.
• Resource Docking Pavilion: Showcases provincial and regional tourism units, destination service providers such as attractions, hotels, travel agencies, and vehicle rental companies, as well as tourism promotion platforms and cultural tourism merchandise including local creative products and imported items.
• Cultural and Museum Innovation Pavilion: Features exhibitions from museums, cultural institutions, and art centers covering exhibition design, museum technology, digital displays, multimedia applications, and artifact conservation and restoration.

Target Audience

The expo targets government tourism officials, travel agencies, tour operators, hospitality providers, cultural institutions, investors, industry experts, trade professionals, media representatives, and regional tourism authorities.