Xiamen International Beauty Expo 2025

19th Xiamen International Beauty Expo takes place from November 27-29, 2025 at the Xiamen International Conference and Exhibition Center. Organized by Shandong Meibo International Culture Communication Co., Ltd., this 20,000㎡ exhibition features 800 booths and attracts 50,000 visitors from mainland China, Taiwan, Hong Kong, Japan, South Korea, and other international markets. The expo showcases professional beauty products, daily cosmetics, medical aesthetics, health and wellness solutions, and supply chain services. It serves as a key platform for cross-strait industry collaboration, targeting markets in Taiwan, Hong Kong, Guangdong, Jiangxi, Zhejiang, and Fujian. The event includes beauty competitions, live demonstrations, and VIP networking sessions, along with a live-streaming platform for remote participation.

Range of Exhibition

• Professional Beauty & Salon Services: Skincare, haircare, nail art, semi-permanent makeup, hand and foot care, beauty training institutions.
• Daily Cosmetics & Personal Care: Skincare, makeup, fragrances, beauty tools, masks, personal hygiene, oral care, retail and O2O solutions.
• Medical Aesthetics & Anti-Aging: Dermatology, scalp care, minimally invasive procedures, stem cell treatments, beauty devices, and medical equipment.
• Health & Wellness: Weight management, postpartum recovery, traditional Chinese medicine, beauty beverages, aromatherapy, holistic treatments.
• Imported Beauty Products: International skincare, medical aesthetics, and health supplements from global brands.
• Cross-Border Medical Services: Overseas health checkups, postpartum care centers, regenerative medicine, remote diagnostics, international hospitals.
• Beauty Supply Chain & OEM: Raw materials, packaging, contract manufacturing (OEM/ODM), and formulation services for cosmetics and personal care brands.

Target Audience

Cosmetics and skincare manufacturers, beauty salon and spa owners, hair and nail salon professionals, medical aesthetics and anti-aging specialists, wellness and health product suppliers, personal care and fragrance brands, beauty training and education institutions, e-commerce and retail buyers, packaging and OEM/ODM providers, international trade and investment professionals in the beauty industry.