Silk Road Advertising Industry Expo 2026

Silk Road Advertising Industry Expo will be held from March 27–29, 2026 at the Xi’an Silk Road International Convention and Exhibition Center. Covering 40,000 square meters, the expo brings together 800+ exhibitors and over 40,000 trade visitors across four main halls and twelve themed exhibition zones. The exhibition showcases advanced advertising equipment, digital printing technologies, LED lighting systems, signage and display materials, and creative design solutions. Organized by the Silk Road Advertising Industry Association and Xi’an Convention & Exhibition Group, the event aims to promote collaboration among advertising, printing, and lighting industries across Northwest China and Belt and Road countries, providing a one-stop sourcing and business platform for industry professionals.

Range of Exhibition

• Printing & Engraving Equipment:
  Indoor and outdoor digital printers, UV flatbed printers, CNC engravers, laser cutting machines, banner makers, laminators, and coating machines.
• Advertising Signage & Display Materials:
  Signboards, lightboxes, display systems, digital signage, channel letters, and mini letters.
• Office Equipment & Quick Printing:
  Digital printers, copiers, scanners, fax machines, plotters, inks, toners, and paper supplies.
• LED Lighting & Optoelectronic Products:
  LED lamps, LED displays, light sources, modules, power supplies, and related electronic components.
• Commercial Space & Visual Design:
  Commercial space design, signage systems, brand installations, visual merchandising, landscape decoration, and creative installations.
• Framing & Decorative Arts:
  Art prints, oil paintings, decorative frames, embossing machines, coating machines, and printing equipment.
• Landscape Sculpture & Model Design:
  Landscape materials, lighting systems, garden facilities, theme park design, and model-making technologies.
• Creative Design & Cultural Products:
  Cultural and creative gifts, handicrafts, toys, IP derivatives, VR/AR, and lifestyle products.
• Stage Lighting & Audio-Visual Equipment:
  Sound systems, mixers, lighting control, laser and projection equipment, AV networks, and stage platforms.
• Gifts, Home & Outdoor Products:
  Home textiles, smart appliances, household goods, outdoor tents, bags, and travel accessories.
• Printing & Packaging Technology:
  Digital and offset printers, cutters, binding and laminating machines, and finishing equipment.
• Wedding Props & Photography Equipment:
  Wedding decorations, props, lighting, packaging, invitations, and related accessories.

Target Audience

Advertising agencies, signage manufacturers, digital printing companies, office equipment distributors, LED lighting suppliers, branding and marketing professionals, design studios, event planners, commercial decorators, corporate buyers.